Streaming Video Mobilizes

Posted by Karen Birnie on Tuesday, December 1, 2009 · Leave a Comment

Sam Churchill on DailyWireless.org.

AdMob, which is being acquired by Google, announced the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity to mobile video advertising with in-player actions that enable consumers to browse Web sites, view additional videos, and more while the video is playing.

The first ads will start running in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.

AdMob for iPhone Advertising Actions: Highlights