Social networking goes Mobile in Asia
Asia Report attends the social networking world forum in Singapore where Simon Kearney spoke to Mobile web optimiser Netbiscuits, social networking site Friendster and marketing firm Vöcanic.
Facebook & Twitter in the Classroom?
SDSU students discuss the benefits and potential harm with using social media sites such as Facebook and Twitter in the classroom.
Read the article: http://newscenter.sdsu.edu/360/news.aspx?s=71580
MoCa pilot deployment in Batanes
MoCa pilot deployment in Batanes, Philippines.
MoCa stands for Mobile Care, and is a public-private partnership that began as a collaboration of students and faculty members at MIT and Harvard. MoCa offers a cell phone-based interoperable clinical information system allowing the transmission of any type of medical data, whether text, audio, video or photo, from a rural health worker to a remote medical specialist for diagnosis, and for incorporation into an electronic medical record. In addition, MoCa delivers a re-engineered workflow process and outcome metrics to optimize healthcare delivery.
How to Mobilize Your Social Media
Your Entire Social-Network Audience Is Not on a Computer!
Webster Lewin comments on the mobilizing of Social Media.
The mobile web version of YouTube is outstanding, and has well over 4.6 million users that log in many times a month.
ADVERTISING AGE — Recently, Advertising Age reported on the 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS. Beyond the implications of what that may mean for the value of ad inventory on YouTube, one thing is clear: There is an inseparable link between social media and mobile devices. As the capabilities of these devices expand, we can expect that updating social-network sites via mobile will continue to increase and may eventually even surpass the wired web. Social networks like Twitter and Facebook are remarkably dependent on mobile access for the value they provide to their users. I would also argue that mobile status updates are, by their very nature, timelier, more relevant and potentially more interesting to their readers…
Off-site link to the original article/post
Interview with Kevin Roberts – CEO Saatchi & Saatchi
An interview with Kevin Roberts, CEO of Saatchi & Saatchi, about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.
Mobile Video Demand Set To Take Off
Jason Harris of CMS Wire discusses the potential for mobile video in the US.
In a world where mobile phones are finding inroads into many different facets of our lives, a new study suggests a new usage pattern is about to emerge. According to Ovum, a telecom analyst firm, mobile video usage will soon gain traction. Two main factors for this include: advancing the prospect of widely-used video usage including rollout of next generation wireless networks and a new carrier attitude of openness with regards to which applications can appear on mobile handsets.
Wide Open Market
The United States has four major mobile network operators: T-Mobile USA, AT&T, Verizon Wireless and Sprint/Nextel. Of these four carriers, AT&T Wireless is the only mobile network operator to launch a video conferencing service. However, the Video Share service features only one-way video, meaning your meeting attendees can see your face, but you can’t see their image.
According to the study (released in Feb), other mobile carriers have indicated that a mobile video offering is in the works and therein lies a vast opportunity for software vendors. A few software vendors have already begun rolling out video software including Qik, which allows a person to stream internet video live from their mobile handset. Similar applications include FlixWagon and kyte.tv.
Networks Coming of Age
With video usage comes the need to have a robust data network in place. AT&T’s Video Share service, for example, is only available where a 3G signal is available. To respond to the need for increased data throughput, mobile network operators have been increasing capacity in their networks.
Specifically, AT&T and T-Mobile have expanded their 3G network footprint nationwide. In addition, Sprint/Nextel has rolled out their 4G network under the Clear brand name. The Clear service resulted from Sprint’s acquisition of Clearwire and increased investments from Comcast, Google, Intel and other interested parties. Internet service from Clear provides very fast and robust Internet speeds thanks to the network’s underlying technology: WiMax.
Read the complete article at http://www.cmswire.com/cms/mobile/mobile-video-demand-set-to-take-off-003922.php
Paid vs Free Content
Interview with the MEF (Mobile Entertainment Forum).
Straight from Singapore, Telecom TV’s Asia correspondent Simon Kearney meets with Suhail Bhat, the Mobile Entertainment Forum’s Policy and Initiatives Director to talk about paid vs. free content.
When your only address is your phone!
For disadvantaged young people, a mobile phone is much more than an accessory; it is a critical means of staying connected to support networks.
Telstra’s Access for Everyone program, recently supplied mobile phones plus starter kits to Melbourne Citymission for a photographic exhibition called ‘Mobile Home’ – an insightful exhibition created by homeless young people that documents the homeless experience through their phones.
Check out the good work of theMelbourne Citymission on their website http://www.melbournecitymission.org.au
India delivers educational content on mobile phones
Everonn in pact with Dialcom to redefine educational concept.
Press event to announce the alliance with Dialcom Networks (Spain) and Lamhas Satellite Services (Mumbai) to deliver educational content on mobile phones with 3G technology to millions of students in India.
MYTV: Youth Marketing China
Graham Brown of http://www.mobileYouth.org looks at Youth Marketing in China with the help of John Solmon from http://www.enovatechina.com Lisa Yi of http://www.chinayouthology.com and Kevin Lee of http://www.genychina.com
To download the accompanying Ebook head to http://www.mobileYouthnet.com