BMW launches world-first: personalized mobile video advertising campaign in China

GoMo new reports that BMW has selected China for a world-first in advertising – personalized video messages delivered directly to cell phones. The targeted messages, distributed Dec 21-24, 2009 in Shanghai, Beijing and Guangzhou, address individual customers with a holiday greeting that is uniquely tailored to a specific individual.

Technology for the campaign was provided by Clip in Touch. The company provides a platform for sending advertising campaigns via MMS. The uniqueness comes in allowing users to personalize, edit and add their own voice, video and text to any advertising campaign.

Initial response to the campaign has been very positive, generating more test drives in a three day period than at any time this year.

Read the full article at http://www.gomonews.com/bmw-launches-world-first-personalized-mobile-video-advertising-campaign-in-china/