Streaming Video Mobilizes
Sam Churchill on DailyWireless.org.
AdMob, which is being acquired by Google, announced the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity to mobile video advertising with in-player actions that enable consumers to browse Web sites, view additional videos, and more while the video is playing.
The first ads will start running in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.
AdMob for iPhone Advertising Actions: Highlights
Read the full article at the dailywireless.org
“TV Everywhere” – going Mobile
“TV Everywhere” has broad implications for the content industry.
During the Beet.TV Online Video Roundtable, co-moderator Rafat Ali posed the question about the prospects of “TV Everywhere.”
Bob Mason, CTO and co-founder of Brightcove and Framk Barbieri, CEO of Transpera answer the question!
Video Producer/Director makes Top 10 Hot Jobs List
The Video Space Blog doesn’t always have to focus (pun intended) on video facts, figures or technology geekdom. But today, I tripped across a surprising assessment of the US job market – it’s in fact-n-figure form, but not what you‘d expect.
Out of 750 jobs reviewed, The Daily Beast (www.thedailybeast.com) has decided that Video Producer and Director is the #3 Top Job in America for job and wage growth! They based it on analysis of 3 years of the Bureau of Labor Statistics so it must be infallible. They’re talking PAID jobs over 45k USD, not your fav homeboy with a Flip camera, but PAID professional work. They go on to say that the demand is driven by our thirst for on-line video.
Given that tidbit, Video Value Added Services should have no problem finding good, professionally produced content to drive their apps. Hmmm, I thought outside the news and sports categories most professional online video content was repurposed broadcast material. But after some thought, there is an ton of advertisement videos made for the web. Ok, service providers, give me a ‘Cool Advert’ channel with Video Push.
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Facebook & Twitter in the Classroom?
SDSU students discuss the benefits and potential harm with using social media sites such as Facebook and Twitter in the classroom.
Read the article: http://newscenter.sdsu.edu/360/news.aspx?s=71580
How to Mobilize Your Social Media
Your Entire Social-Network Audience Is Not on a Computer!
Webster Lewin comments on the mobilizing of Social Media.
The mobile web version of YouTube is outstanding, and has well over 4.6 million users that log in many times a month.
ADVERTISING AGE — Recently, Advertising Age reported on the 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS. Beyond the implications of what that may mean for the value of ad inventory on YouTube, one thing is clear: There is an inseparable link between social media and mobile devices. As the capabilities of these devices expand, we can expect that updating social-network sites via mobile will continue to increase and may eventually even surpass the wired web. Social networks like Twitter and Facebook are remarkably dependent on mobile access for the value they provide to their users. I would also argue that mobile status updates are, by their very nature, timelier, more relevant and potentially more interesting to their readers…
Off-site link to the original article/post
India delivers educational content on mobile phones
Everonn in pact with Dialcom to redefine educational concept.
Press event to announce the alliance with Dialcom Networks (Spain) and Lamhas Satellite Services (Mumbai) to deliver educational content on mobile phones with 3G technology to millions of students in India.
Video Conviction
I’m blasted daily with mega-numbers for the kazillion apps downloaded and new, improved ways to deliver TV to every screen on the planet. But, I want to focus on a niche, Emergency Video.
Grab your mobile, close your eyes and tune in to that ‘feel-good, give-back’ little voice in your head. It’s coming from your 3G video-enabled handset. Alas, it’s faint, but there. Your handset longs to be a hero if only for a day. That shiny red rectangle would much rather be risking it all in the grimy hands of an emergency first-responder than buried in your purse or hanging off a bulging size 44 belt. It dreams of being thrust right up front, streaming life-saving footage (do we still use that term) to medics and police. So small with such a noble cause.
Yes, I’m shouting out that video has purpose! Humanitarian purpose when pointed at the right thing… and backed up by infrastructure that puts technology to ‘good’ use. None of that silly UGC for me and my handset.
There are projects under discussion to bring real-time mobile video into 999/911 response centers. Put video in 911 systems and E-911 operators can service a much wider array of people in distress. The injured, deaf mutes or victims in unfolding criminal events can’t always afford or manage to utter a peep but they may can use video!
Look what’s going on over at Google’s Project 10100 with Emergency Video ( http://sites.google.com/site/emergencyvideo/). The idea is to get video in emergency response centers. (Google’s project 10100 home: http://www.project10tothe100.com )
Video medicine is growing, putting mobile video in the paramedics hands giving the emergency room a better, faster, preview of what’s on the scene.
Emergency Video is coming. It all depends on getting a critical mass of mobile video handsets out there. Then government will step up and plug in.
Government Value Added Services application? Sure, they already do it in law enforcement and surveillance but Emergency Video catches people at their most sensitive and sometimes final moments hanging between life and death. That could spark a little debate over privacy. But, it’s going to be a mute point when it serves humankind – and precedent is set since its already in law enforcement vehicles. Or how about rights for the disabled? Will human rights groups pick up the charge for putting video in the emergency centers like they did for equal access?
While Emergency Video can never be called a KILLER app (intentional cheap shot) in this industry, it can catch one. That’s a ‘video conviction’.
Hottest Video Applications
For several years now, we’ve been in discussions with service providers, value added resellers, partners and content owners on what multimedia applications customers want. We’ve further defined this into not only what customers want, but what they are willing to pay for, actually use, and the revenue potential to providers of these services. What has become very clear is that the list of these services has continued to grow on a global, regional and local level, and the expertise in developing, marketing and pricing these services.
In the “early days” of 3G networks (think 2003-2005) there was a lot of talk around person-to-person and related services. These included video telephony, video mail and video conferencing. One of the issues that quickly emerged was the “fax machine” syndrome – one needed someone else to video call, and the amount of 3G subscribers compared to 2/2.5G was very limited. Also, video quality given mobile phone codec capabilities was less than optimal, pricing and tariffs were too high, and there was no way to know who had video services or who was on-line. Since then, network capabilities including Video Call Completion to Voice (VCCV) and presence using IMS have greatly increased the potential usage – but we have also seen the extreme take-off of other machine-person services.
While video portal and video streaming were available also from the beginning of 3G networks on circuit and packet access, we have seen the massive take-off now of video blogging (uploads and download access), live TV streaming and video push of personalized video clips. While we’ve seen some traction for video/multimedia ringback tones – especially in Asia – this is a market that is still emerging being as it is dependent on person-to-person video calling and cultural norms.
So … what do you see as the hottest and most used video applications? How are they being used today and what do customers want most in the future? In other posts you can find more information about multimedia applications and how they are being marketed and sold today.
The Mobile Applications Boom
I was just on a “Mobile Applications Boom” panel at the Red Herring Conference in San Diego, and what was interesting was that 4 of the 5 panelists were from outside the US. Since our business derives 90% of its revenue outside the U.S., I felt right at home. The key themes that emerged were that the U.S. continues to lag the world in mobile innovation, with the exception of the IPhone and its related app store. Additionally, service providers outside the US are moving much faster on mobile video services and related non-voice applications.
The consensus was that the market would evolve around a number of vertical app stores, built around the leading smartphone/mobile phone vendors. Several forecast that the IPhone would have 100,000 applications by year end, but that it would become increasingly difficult for developers to make money given the clutter. Additionally, the applications will likely evolve from the silly and frivolous to more formal applications, similar to what has happened in the social networking market.
RIM in particular will focus on its customer base, and while it will have far less applications than the iPhone, it will be very skilled at monetizing them from its existing fanatical installed base of Blackberry customers. Service providers, such as Vodafone, are also launching their own app stores, but the feeling was that they will be less successful in competing with the app stores from the phone vendors.