CMS Report: Mobilities Project
Mobile broadband laptop and netbook users to consume 1.3 exabytes of video per month worldwide by 2017!
By Real_Wire
Newly released forecasts by technology and media specialist Coda Research Consultancy show that portable laptop and netbook users will access 1.3 exabytes of video content per month by 2017 – a sixty fold increase over 2009.
This figure will account for nearly three quarters of all global traffic via mobile broadband portables. The top region for video consumption will be Asia Pacific, which will account for just over half (53%) of all video traffic globally. To contrast, Europe will account for 26% of all global video traffic, and North America 14%.
The prominence of Asia Pacific represents its overall broadband traffic consumption via portables. Just under half (46%) of all global traffic via portables will be consumed in Asia Pacific, due in part to mobile broadband being the sole vehicle for many people to access broadband in developing countries. To compare, Europe will account for 26% of all global traffic, North America for 15%, Middle East and Africa for 5%, and Central and South America for 8%.
Among other forecasts, the report shows that two thirds of global traffic via portables will be via Long Term Evolution (LTE) come 2017. Asia Pacific will consume just under half (45%) of global LTE traffic via portables. However, Europe and North America will be ahead in terms of LTE take up. 80% of traffic via portables in Europe will be via LTE, and three quarters of traffic in North America will be via this specification.
Commenting upon the research, Steve Smith, founder of Coda Research Consultancy stated: “Clearly, LTE is going to win out over other specifications. However, service providers, content owners and rights’ holders should be greatly concerned about forecasts for video content consumed illegally in Asia Pacific. This contrasts with most developed countries, where legal video will tend to dominate mobile broadband traffic. Overall, the sheer amount of traffic people will consume worldwide will put pressure on operator revenues and network capacity, necessitating radical efficiency drives.”
“In the short term, we also foresee increased frustration with bandwidth and speed. In parts of western Europe for instance, as many as three quarters of users are dissatisfied with the speeds they receive. Government inaction is partly to blame. By falling behind in passing adequate legislation, many governments have hindered operators from keeping up with the behaviour and expectations of the majority of consumers. LTE will help meet consumers’ demands once it begins to impact the market, but this will not be until 2013.”
Laptops and Netbooks: Mobile Broadband Traffic Across Regions 2009-2017 is essential reading for device and component vendors, mobile network operators, consultants, financial analysts, application, content and service providers, and anyone else with an interest in the future of mobile broadband. It presents 35 pages of forecast tables, charts and commentary up to and including 2017, split by traffic type and region: (Europe, Asia Pacific, North America, Latin America, and Middle East and Africa). It contains separate traffic forecasts for LTE (Long Term Evolution).
This report is the second output from Coda Research Consultancy’s 2009 ‘Mobilities’ project.
To find out more about this report and its costs, and to read further highlights, visit www.codarc.co.uk, or email steve.smith@codarc.co.uk.
Smartphones Driving Adoption of Mobile TV
Via Cellular News.
Consumer demand for mobile TV and VOD is being driven by the ability of smartphones to deliver personalised and targeted content that can be accessed immediately. The recent Olswang ‘Digital Convergence’ Survey of UK consumers revealed that ownership of an iPhone encouraged 37% of users to substitute their home TV viewing by watching VOD services on their device.
MobiTV, a provider of live streaming and VOD services, believes that devices like the iPhone have transformed the experience of watching TV on a mobile handset and support the view that smart phones will continue to drive consumer adoption of mobile TV services.
Jan Olin, European Managing Director for MobiTV, believes that the iPhone has changed the perception of watching live TV and VOD on a mobile device altogether, educating users to the possibilities that the mobile platform can offer. MobiTV itself has developed a range of live streaming and VOD applications that are compatible with all the major smartphone platforms including the iPhone, Android and Windows Mobile.
Read the full article at http://www.cellular-news.com
VideoActive Report
VideoActive Report:
Hulu Adds Search and Analytics, Apple TV-Service Proposal Gets Some Nibbles, Branded Virtual Goods Are Presents for Marketers, Too, Tribal Fusion’s 100-Percent Engagement Guarantee.
Live programming more desirable than on-demand.
Via eMarketer.
Nearly one-half of US mobile users are interested in watching live digital television on a mobile device, according to an Open Mobile Video Coalition (OMVC) survey conducted by Frank N. Magid Associates. Interest was highest, unsurprisingly, among millennials and early technology adopters.
When asked the narrower question of how likely they were to actually watch mobile TV, more than one-third said they probably would.
Programming with a strong local element, such as emergency reports of school closings or severe weather, weather forecasts, and local or regional news, saw especially high interest from overall respondents as well as younger adults ages 18 to 29.
News and weather content was overall the most appealing live mobile programming, with almost nine in 10 respondents interested in watching. Entertainment and sports ranked lower among adults of all ages.
Notably, young adults’ interest in local news programming on mobile was very strong compared with on conventional television. The report suggests mobile is a better fit for the times and places younger users want this content.
The study also found that one-half mobile users say they will “watch (not just tolerate) advertisements” in exchange for free live mobile programming. Young adults (61%) and early tech adopters (71%) expressed the most willingness to see ads in exchange for content. More than one-third of respondents also said they would pay for premium content.
View the full article at eMarketer
Mobile Video Usage in Italy to Rise to 5.1M in 2015
By Ionut Arghire – Mobile Editor – Softpedia.
The number of mobile-phone users in Italy that access video content through their handsets is expected to rise up to 5.1 million by 2015, at least this is what a recently published report from technology and media specialist Coda Research Consultancy shows. Moreover, the firm also forecasts that the revenues in the segment are set for growth, reaching US$685 million by that time.
The report from Coda, focused on the Italian TV market, also unveils the fact that the number of mobile-phone users that will be accessing TV content from their devices is to double by 2015, when DVB-H alone is taken into consideration. Currently, there are around 1.2 million users in the country that enjoy this option, yet the number should reach 2.5 million in six years.
Read the full article at http://news.softpedia.com/news/Mobile-Video-Usage-in-Italy-to-Rise-to-5-1M-in-2015-128258.shtml
Give me Advertainment!
Given that my previous blog was about Video Director/Producer having such a rosy future due to online video demand, I started thinking and watching. My light’s just gone on that there’s a whole new-to-me-at-least genre combining advertisement and entertainment. Sort of like, if you enjoy your work then it isn’t really work, right? If you liked the video is it really advertising or advertainment?
Ok, service providers, give me a ‘Cool Advert’ channel and give me ‘Video Push’ so I can share the joy with my friends. Operators and VAS players should have no problem finding good, professionally produced content to drive this channel at dirt cheap cost. And, while at it, make that multiple channels focused on gender, hobbies or what have you.
Here’s my fav of the week. Thank you Harley-Davidson for combining noise, action, photography and the beauty (Marisa Miller) on the beast (HD’s V-Rod Muscle) Enjoy.
Yahoo! talks Mobile Strategy
Yahoo! talks Mobile Strategy.
Leila Makki speaks to Yahoo! Mobile’s Mitch Lazar about its handset strategy, Google’s recent acquisition of AdMob and emerging mobile trends. Mitch also answers our Twitter questions.
“TV Everywhere” – going Mobile
“TV Everywhere” has broad implications for the content industry.
During the Beet.TV Online Video Roundtable, co-moderator Rafat Ali posed the question about the prospects of “TV Everywhere.”
Bob Mason, CTO and co-founder of Brightcove and Framk Barbieri, CEO of Transpera answer the question!
Video Producer/Director makes Top 10 Hot Jobs List
The Video Space Blog doesn’t always have to focus (pun intended) on video facts, figures or technology geekdom. But today, I tripped across a surprising assessment of the US job market – it’s in fact-n-figure form, but not what you‘d expect.
Out of 750 jobs reviewed, The Daily Beast (www.thedailybeast.com) has decided that Video Producer and Director is the #3 Top Job in America for job and wage growth! They based it on analysis of 3 years of the Bureau of Labor Statistics so it must be infallible. They’re talking PAID jobs over 45k USD, not your fav homeboy with a Flip camera, but PAID professional work. They go on to say that the demand is driven by our thirst for on-line video.
Given that tidbit, Video Value Added Services should have no problem finding good, professionally produced content to drive their apps. Hmmm, I thought outside the news and sports categories most professional online video content was repurposed broadcast material. But after some thought, there is an ton of advertisement videos made for the web. Ok, service providers, give me a ‘Cool Advert’ channel with Video Push.
Article top:
Video Director:
Ubiquitous Mobile Broadband
There has been a lot of press and buzz in the industry regarding 4G deployments and the related technology choices being deployed by carriers. It is a good time to study the impacts of deployment of these technologies on the business of telecommunications providers.
Of the many articles I have read in the past few months, invariably when 4G (LTE or WiMAX) is mentioned in the same breath people start talking about more bandwidth to the cell/smart phones. While this may be true, the objective and scope for the development and deployment of 4G mobile technologies is certainly much more than that. Deployment of these technologies allows the wireless service provider to achieve the following:
- Compete for High Speed Internet business, with a much differentiated service than traditional HSI service providers by not only providing the service but also adding mobility to the plan and thus significantly differentiating their service offering.
- Provide a much richer multimedia experience on mobile phones and other devices. 4G certainly is going to emerge as a strong competitor for DSL and cable because of higher speeds and mobility. Based on current architectures it is understood that 4G could provide up to 15-30 Mbps broadband speeds to individual subscribers with about 100Mbps shared amongst various users on a particular cell cite.
- Always-on connections and seamless mobility for all wireless enabled devices.
- As technological innovation continues for these 4G technologies, there could come a time where broadcast video services are provided over the wireless infrastructure as well for certain demographic areas in the network. Voice will become ubiquitous where the phone picks the best network medium available based on the location of the subscriber
These are just some of the benefits that position 4G as the next step in mobile broadband. 4G can be used both in densely populated regions to increase capacity but also in rural areas to use spectrum that you cannot use today in existing networks.
The above points are just some of the benefits of 4G in terms of higher speeds and feeds. Another way to think about this technology is in terms of coverage for all services in areas of developing as well as developed countries which are under-served or not served in terms of telecommunications services. Even in a developed country like the United States of America there are areas of the country that are not served with broadband. As a part of the economic recovery stimulus spending the federal government has allocated $7.2 billion to serve these areas with broadband. There has been talk in certain sections of the industry that rather than spending a lot of money of adding wireline infrastructure it may be advisable to look at LTE and WiMAX as technologies that can blanket these under served areas across the country. This way the entire population can have access to not only broadband capabilities but also mobility for any type of service.
This model can also be replicated in countries where lots of greenfield infrastructure is being added to provide basic telephony as well as other advanced services.
According to a World Wireless Research Forum report, it is expected that by 2017 there will be 17 trillion wireless serving the world population and a wireless broadband network based on technologies like 4G and beyond could provide the seamless connectivity to anything from anywhere.