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		<title>BMW launches world-first: personalized mobile video advertising campaign in China</title>
		<link>http://dilithiumvideo.com/bmw-launches-world-first-personalized-mobile-video-advertising-campaign-in-china/</link>
		<comments>http://dilithiumvideo.com/bmw-launches-world-first-personalized-mobile-video-advertising-campaign-in-china/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:47:47 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SlideShow]]></category>
		<category><![CDATA[Mobile Advertising]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/?p=1095</guid>
		<description><![CDATA[GoMo new reports that BMW has selected China for a world-first in advertising &#8211; personalized video  messages delivered directly to cell phones. The targeted messages, distributed  Dec 21-24, 2009 in Shanghai, Beijing and Guangzhou, address individual customers with  a holiday greeting that is uniquely tailored to a specific individual.
Technology for the campaign [...]]]></description>
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		<title>Sky&#8217;s Tim Hussain on mobile advertising</title>
		<link>http://dilithiumvideo.com/mobile-advertising-2/</link>
		<comments>http://dilithiumvideo.com/mobile-advertising-2/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 22:33:22 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[vblog]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Mobile Advertising]]></category>

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		<description><![CDATA[
Tim Hussain, head of mobile advertising at Sky, talks to &#8220;Meet the Boss TV&#8221; about the health and promise of the mobile advertising industry.



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]]></description>
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		<title>MYTV: Youth Marketing China</title>
		<link>http://dilithiumvideo.com/mytv-youth-marketing-china/</link>
		<comments>http://dilithiumvideo.com/mytv-youth-marketing-china/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 19:40:01 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[vblog]]></category>
		<category><![CDATA[emerging markets]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/?p=764</guid>
		<description><![CDATA[
Graham Brown of http://www.mobileYouth.org looks at Youth Marketing in China with the help of John Solmon from http://www.enovatechina.com Lisa Yi of http://www.chinayouthology.com and Kevin Lee of http://www.genychina.com
To download the accompanying Ebook head to http://www.mobileYouthnet.com



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]]></description>
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		<title>eMarketer Reports on Mobile TV Challenges</title>
		<link>http://dilithiumvideo.com/mobile-tv-challenges/</link>
		<comments>http://dilithiumvideo.com/mobile-tv-challenges/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:49:57 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Mobile TV]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/?p=701</guid>
		<description><![CDATA[According to data from Mediamark Research &#38; Intelligence (MRI), more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device.
Respondents to the research firm’s “Survey of the American Consumer” were even more likely to be interested in watching mobile TV if they indicated that they viewed [...]]]></description>
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		<title>Cellphone Ads Move Basketball Shoes</title>
		<link>http://dilithiumvideo.com/cellphone_ads/</link>
		<comments>http://dilithiumvideo.com/cellphone_ads/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 20:53:16 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[vblog]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/?p=659</guid>
		<description><![CDATA[
NEW YORK (YouTube.com/AdAge) &#8212; One of the latest examples of how cellphones can be effectively integrated into a major marketing campaign is that of Al Harrington&#8217;s new &#8220;Protege&#8221; line of low-cost basketball shoes. At the recent Interactive Advertising Bureau conference, Mobext Mobile Marketing managing director Phuc Truong explained the Kmart campaign&#8217;s strategy and tactics. 



Share [...]]]></description>
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		<title>Best Marketing Practices for Multimedia</title>
		<link>http://dilithiumvideo.com/marketing-1/</link>
		<comments>http://dilithiumvideo.com/marketing-1/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 18:07:24 +0000</pubDate>
		<dc:creator>Paul Zuber</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/demo/?p=61</guid>
		<description><![CDATA[One of the key areas for the take-up of multimedia services is Marketing and Promotion.  In the past, service providers have focused on the technological aspects of 3G video (which is obviously important for many reasons), but the lack of integrated marketing has been an acknowledged issue in the industry.
We&#8217;ve seen in the past year [...]]]></description>
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		<title>Mobile Advertising &#8211; what&#8217;s holding it back?</title>
		<link>http://dilithiumvideo.com/mobile-advertising/</link>
		<comments>http://dilithiumvideo.com/mobile-advertising/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 21:01:22 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[vblog]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/?p=625</guid>
		<description><![CDATA[
Big Brands Lag on Mobile Ad Infrastructure
AdAge &#8212; The Interactive Advertising Bureau Marketplace conference on mobile advertising is designed as a pep rally of sorts. But no matter how positively its nuts-and-bolts panels start, their discussions inevitably drift toward that which still holds mobile back. In this video from this month&#8217;s session, Michael Collins, CEO [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Arabcom 2009 &#8211; Lebanon</title>
		<link>http://dilithiumvideo.com/arabcom-2009/</link>
		<comments>http://dilithiumvideo.com/arabcom-2009/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:29:25 +0000</pubDate>
		<dc:creator>Marwan Jabri</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/?p=479</guid>
		<description><![CDATA[I attended Arabcom 2009 on May 28-29 in Beirut, Lebanon. The conference was very well attended, with most Arab operators and service providers, regulators, vendors and the media. It was very interesting that many operators have launched 3G and video services (p2p and VAS), and service uptake appears to be much higher than in other [...]]]></description>
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		<title>Multimedia Market Trends</title>
		<link>http://dilithiumvideo.com/multimedia-market-trends/</link>
		<comments>http://dilithiumvideo.com/multimedia-market-trends/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:24:14 +0000</pubDate>
		<dc:creator>Paul Zuber</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SlideShow]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[video services]]></category>

		<guid isPermaLink="false">http://dilithiumvideo.com/demo/?p=80</guid>
		<description><![CDATA[The world of mobile multimedia has been around largely since the launch of the first 3G networks ten years ago in Japan.  During this time more, than 100 operators and service providers have sold video services to their subscribers and a number of trends are starting to emerge, especially during the past year.
While it is [...]]]></description>
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