How to Mobilize Your Social Media
Your Entire Social-Network Audience Is Not on a Computer!
Webster Lewin comments on the mobilizing of Social Media.
The mobile web version of YouTube is outstanding, and has well over 4.6 million users that log in many times a month.
ADVERTISING AGE — Recently, Advertising Age reported on the 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS. Beyond the implications of what that may mean for the value of ad inventory on YouTube, one thing is clear: There is an inseparable link between social media and mobile devices. As the capabilities of these devices expand, we can expect that updating social-network sites via mobile will continue to increase and may eventually even surpass the wired web. Social networks like Twitter and Facebook are remarkably dependent on mobile access for the value they provide to their users. I would also argue that mobile status updates are, by their very nature, timelier, more relevant and potentially more interesting to their readers…
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