eMarketer Reports on Mobile TV Challenges

Posted by Karen Birnie on Wednesday, September 16, 2009 · Leave a Comment

According to data from Mediamark Research & Intelligence (MRI), more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device.

Respondents to the research firm’s “Survey of the American Consumer” were even more likely to be interested in watching mobile TV if they indicated that they viewed their mobile device as a source of entertainment—46.9% of such consumers said so.

Read the full article at http://www.emarketer.com/Article.aspx?R=1007273

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