Multimedia Market Trends

The world of mobile multimedia has been around largely since the launch of the first 3G networks ten years ago in Japan.  During this time more, than 100 operators and service providers have sold video services to their subscribers and a number of trends are starting to emerge, especially during the past year.

While it is easy to throw out words such as personalization, social networks, and communities of interest – there is little consensus on what this means for multimedia services to mobile phones, PCs, and televisions (the three-screens).  However, we are seeing massive take up currently in all kinds of new video services to both 2.5 and 3G handsets.

A number of factors contribute to this market increase including: easy-to-use, simple and great video quality smart phones (think iPhone e.g.), better pricing by service providers, and even a good degree of marketing to promote these services.

Multimedia market trends is a very broad topic and we will be writing much more about this in the coming weeks and months.  For now, suffice it to say that we believe the market for multimedia across broadband and mobile is taking off now!

So what will the next 18 months bring for video services?  Which kind of services will people be using?  What macro economic and social trends are coming that will drive new services?