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	<title>Dilithium VideoSpace &#187; Mobile Advertising</title>
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		<title>BMW launches world-first: personalized mobile video advertising campaign in China</title>
		<link>http://dilithiumvideo.com/bmw-launches-world-first-personalized-mobile-video-advertising-campaign-in-china/</link>
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		<pubDate>Mon, 11 Jan 2010 22:47:47 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SlideShow]]></category>
		<category><![CDATA[Mobile Advertising]]></category>

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		<description><![CDATA[GoMo new reports that BMW has selected China for a world-first in advertising &#8211; personalized video  messages delivered directly to cell phones. The targeted messages, distributed  Dec 21-24, 2009 in Shanghai, Beijing and Guangzhou, address individual customers with  a holiday greeting that is uniquely tailored to a specific individual.
Technology for the campaign [...]]]></description>
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		<title>Sky&#8217;s Tim Hussain on mobile advertising</title>
		<link>http://dilithiumvideo.com/mobile-advertising-2/</link>
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		<pubDate>Mon, 21 Dec 2009 22:33:22 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[vblog]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Mobile Advertising]]></category>

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Tim Hussain, head of mobile advertising at Sky, talks to &#8220;Meet the Boss TV&#8221; about the health and promise of the mobile advertising industry.



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		<title>Interview with Kevin Roberts &#8211; CEO Saatchi &amp; Saatchi</title>
		<link>http://dilithiumvideo.com/kevin-roberts-ceo-saatchi-saatchi/</link>
		<comments>http://dilithiumvideo.com/kevin-roberts-ceo-saatchi-saatchi/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 18:36:50 +0000</pubDate>
		<dc:creator>Karen Birnie</dc:creator>
				<category><![CDATA[vblog]]></category>
		<category><![CDATA[converging technologies]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile social media]]></category>
		<category><![CDATA[Multiscreen Video]]></category>

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An interview with Kevin Roberts, CEO of Saatchi &#38; Saatchi, about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.



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