Smartphones Driving Adoption of Mobile TV

Via Cellular News.

Consumer demand for mobile TV and VOD is being driven by the ability of smartphones to deliver personalised and targeted content that can be accessed immediately. ­The recent Olswang ‘Digital Convergence’ Survey of UK consumers revealed that ownership of an iPhone encouraged 37% of users to substitute their home TV viewing by watching VOD services on their device.

MobiTV, a provider of live streaming and VOD services, believes that devices like the iPhone have transformed the experience of watching TV on a mobile handset and support the view that smart phones will continue to drive consumer adoption of mobile TV services.

Jan Olin, European Managing Director for MobiTV, believes that the iPhone has changed the perception of watching live TV and VOD on a mobile device altogether, educating users to the possibilities that the mobile platform can offer. MobiTV itself has developed a range of live streaming and VOD applications that are compatible with all the major smartphone platforms including the iPhone, Android and Windows Mobile.

Read the full article at http://www.cellular-news.com

How soon till mobile TV really gets going?

By Saad Fazil, DigitalBeat.

Mobile TV has analysts excited. ABI Research estimates that mobile TV will have 43 million subscribers by 2013, and research firm TeleAnalytics estimates 50 million mobile TV users in North America by the same year. But so far mobile TV has not nearly lived up to the hype. Qualcomm’s FLO TV, the technology used behind the current market leaders — AT&T’s Mobile TV and Verizon’s V Cast — still isn’t making money. For this holiday season, Qualcomm launched a new product, FLO TV Personal television, to turn the situation around. Could this be a new beginning for mobile TV?

Read the  full article at http://digital.venturebeat.com

eMarketer Reports on Mobile TV Challenges

According to data from Mediamark Research & Intelligence (MRI), more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device.

Respondents to the research firm’s “Survey of the American Consumer” were even more likely to be interested in watching mobile TV if they indicated that they viewed their mobile device as a source of entertainment—46.9% of such consumers said so.

Read the full article at http://www.emarketer.com/Article.aspx?R=1007273