Interview with Kevin Roberts – CEO Saatchi & Saatchi

Posted by Karen Birnie on October 19, 2009 · Leave a Comment

An interview with Kevin Roberts, CEO of Saatchi & Saatchi, about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.

Filed under vblog · Tagged with converging technologies, Mobile Advertising, Mobile social media, Multiscreen Video

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Interview with Kevin Roberts – CEO Saatchi & Saatchi

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