Video Network Optimization
What if you could squeeze 20-40% more bandwidth from the network while delivering quality services to subscribers at a lower cost? Sound too good to be true? People forget that MP3 technology allowed for the advent (eventually) of the iPod and other audio and video compression techniques enabled much of the services we take for granted today on our various devices.
The whole area of video network optimization requires an understanding of how multimedia is squeezed through the radio, core, and service layer networks. We will be expanding on this topic much more in coming posts.
Right now though, there are products available that take a lot of what our company has pioneered around transcoding to enable a huge amount of more video traffic at any given cell-site or radio network.
For instance (sales pitch ahead!): Leveraging the transcoding and transrating capabilities of the Dilithium Content Adapter (DCA) allows existing network deployment to serve greater numbers of customers when serving video content over mobile broadband networks. Thus, our DVO solution reduces network build-out costs and provides quality video services with less radio, core and service layer components.
So how important will network video optimization be for service providers? Will the end-customer be able to see a difference? What are the true cost savings and benefits?
